Landscaping is a personal and creative endeavor that requires a unique approach to bring the customer’s vision to life. A one-size-fits-all approach is not adequate for the diverse needs of each individual property and its owner. That’s where a personalized, customer-first approach to landscaping sets companies apart from their competition.
Customer Relationships Require A Shared Vision
A customer’s vision begins with a conversation about how they plan to use their outdoor space, their desired budget, and their willingness to take on the maintenance it requires. This is not a discussion about the landscaping company’s capabilities, but rather, who they are as an organization.
We believe it’s necessary to take our time getting to know our customers, their lifestyle and preferences, and the goals for their property. Some companies may see this as the start of a business transaction, but ultimately, it is either the beginning or end of what could prove to be a lifetime relationship. From it, we can create a flexible plan that meets their current needs and expectations, while also setting them up for success in the next phase of their outdoor living plan, whenever that may be.
In addition to listening to our customers, we also make sure to ask questions that help us understand why they are taking on this project. For some, it may be a means to an end, to enjoy their home for a short period of time before selling it. Yet, most residential landscaping buyers have a long-range vision, and it’s our job to help them understand the challenges and opportunities so that they can make decisions with confidence.
The Difference Between Planning And Design
With the customer’s needs and vision in mind, we create a plan that is unique to their property. We consider the existing landscape, soil, climate, and other relevant factors to create a design that will not only look beautiful but also thrive in its environment. Our team of experts is experienced in creating functional and aesthetically pleasing landscapes that stand the test of time.
We believe that every property is different and has its own potential. Our approach is to accentuate the existing features of the property and create a harmonious balance between the natural and built environment. We carefully consider the placement of hardscaping features such as paths, patios, and retaining walls, to ensure they complement the overall design and flow of the landscape.
The intensive planning phase then transitions to design, as we provide detailed sketches and 3D renderings to help our clients visualize the end result. This technology allows us to make necessary changes before construction work begins. Our team is committed to open communication and collaboration throughout the entire design and planning process, ensuring that our customers are satisfied with the final product.
Quality Materials and Innovative Techniques Add Value
We believe that quality materials and techniques are key to creating a beautiful and long-lasting landscape. That’s why we use only the highest-quality materials, whether it’s plants, natural stone, or other hardscaping elements, such as our signature landscape carpentry woodworking elements, including decks, pergolas, arbors, and storage units.
When selecting materials for our landscapes, we prioritize durability, sustainability, and aesthetic appeal. We source high-quality stone and concrete for our hardscaping elements, ensuring that they can withstand the wear and tear of daily use and harsh weather conditions. We also prioritize plants that are well-suited to the local climate and soil conditions, ensuring that they are more likely to thrive in their new environment.
In addition to using high-quality materials, we also stay up-to-date with the latest industry advancements. This includes incorporating new technologies, such as smart irrigation systems and energy-efficient lighting, into our designs to create a more sustainable landscape. We also continually evaluate and improve our processes to ensure that we are providing the best service possible to our customers.
Everything Needs Regular Care And Maintenance
A beautiful landscape requires regular maintenance and care to keep it looking its best, and a customer-focused company will honestly and accurately detail what’s involved. Accepting that reality is an essential part of the planning and design process, whether you plan to do the work or hire it out.
We understand that maintaining a beautiful landscape can be time-consuming and overwhelming for many homeowners. That’s why it’s healthy to understand what’s involved, including unique individual needs, schedules, and budgets. For example, some families find the biggest challenge with landscaping maintenance is the disruption to their everyday activities.
We understand that our customers lead busy lives, which is why we offer flexible scheduling options to accommodate their needs. Whether it’s weekly, bi-weekly, or monthly visits, we work with our customers to find a maintenance plan that fits their lifestyle and budget.
That preparation translates to smoother operations during each maintenance visit. Our team performs a thorough inspection of the property to identify any issues that may require attention. We work closely with our customers to address any concerns they may have at that time, whether it’s replacing a dying plant or repairing a damaged hardscaping element, and when it’s best to complete that service item.
Customer Journey Touchpoints Add Mutual Value
We believe in a collaborative and stress-free design and installation process. Our team is committed to working closely with our customers, answering their questions and concerns, and guiding them through each step of the process. The goal is to ensure that customers feel heard and valued throughout the entire project, from the initial consultation to its installation and well into the future.
Customers appreciate relationships that simplify their lives by anticipating and responding with value, rather than reacting with uncertainty. This is why we create key touchpoints along the stages of the customer journey to increase opportunities for adding value. This usually manifests as keeping homeowners informed of our relationship and how each of us can make every interaction more productive by simply having that intention and acting on it.
Architectural Landscape Design: Helping Homeowners Enjoy Better Living
Here at ALD, our top priority is creating living spaces that are right for you. Our landscape design team will work with you from concept to construction to create the right landscape for your personal needs. Contact us today for a free consultation to explore your next outdoor living project.